
A strong foundation to grow your business
We've laid out value-based brand package samples below. Since every business has different needs, choose which one suits you best. If we need to add on, let us know and we can customize a package just for you!
Brand Packages
BRAND STARTER
✓ DISCOVERY AND EVALUATION
Our Brand Discovery Form is complimentary. All communication prior to work beginning is a critical stage in brand evaluation. Depending on clarity and information provided, additional communication from us may be necessary and is also included in this package.
✓ PROJECT SCOPE
An outline based on our communication, explaining what you can expect from us. Includes an estimated project timeline, cost, as well our terms and conditions.
✓ LOGO DESIGN
Includes behind-the-scenes sketches, research, development, vectorizing, font searches, refinement, and 1 (sometimes up to 3) strong concept. Up to 2 rounds of minor adjustments. Final approved deliverables include:
- Logo and variations that will be up to our own professional design standards: Original, scalable from very small to infinitely large, clean work, legible, usable on all print and web applications (across various media), meaningfully developed, refined for recognizability, and timeless (because trendy logos/fonts/colour palettes will date your business and don't always give the right message/impression)
- Various orientations (applicable horizontal/vertical)
- Icon / logomark isolated
- Colour variations - including CMYK, RGB, full colour, solid colour (all applicable variations available)
- Vector (PDF), and Web (transparent PNG, and white background JPG files spaced for social media)
✓ MINI BRAND STYLE GUIDE (PDF)
Begins as an initial concept presentation. Finalized as a Mini Brand Style Guide to logo usage, fonts, and colour palette.
✓ BUSINESS CARD DESIGN
Double-sided, standard finish; up to 2 rounds of revisions. Printing is additional. Flattened, non-editable high resolution PDF press file can be provided upon request/if printing elsewhere.
BRAND BOSS
✓ DISCOVERY AND EVALUATION
Our Brand Discovery Form is complimentary. All communication prior to work beginning is a critical stage in brand evaluation. Depending on clarity and information provided, additional communication from us may be necessary and is also included in this package.
✓ PROJECT SCOPE
An outline based on our communication, explaining what you can expect from us. Includes an estimated project timeline, cost, as well our terms and conditions.
✓ LOGO DESIGN
Includes behind-the-scenes sketches, research, development, vectorizing, font searches, refinement, and 1 (sometimes up to 3) strong concept. Up to 2 rounds of minor adjustments. Final approved deliverables include:
- Logo and variations that will be up to our own professional design standards: Original, scalable from very small to infinitely large, clean work, legible, usable on all print and web applications (across various media), meaningfully developed, refined for recognizability, and timeless (because trendy logos/fonts/colour palettes will date your business and don't always give the right message/impression)
- Various orientations (applicable horizontal/vertical)
- Icon / logomark isolated
- Colour variations - including CMYK, RGB, full colour, solid colour (all applicable variations available)
- Vector (PDF), and Web (transparent PNG, and white background JPG files spaced for social media)
✓ MINI BRAND STYLE GUIDE (PDF)
Begins as an initial concept presentation. Finalized as a Mini Brand Style Guide to logo usage, fonts, and colour palette.
✓ BUSINESS CARD DESIGN
Double-sided, standard finish; up to 2 rounds of revisions. Printing is additional. Flattened, non-editable high resolution PDF press file can be provided upon request/if printing elsewhere.
ALSO INCLUDES...
✓ PMS COLOUR MATCH
(Pantone Matching System) Your brand palette will also include PMS matching so that you have everything you need to keep your brand colours as consistent as possible.
✓ BRAND PATTERN
Your iconic new logo or icon with a complimentary background colour that you can use in social media, promotions, and other brand collateral.
✓ BUSINESS CARD PRINTING
500 qty, double-sided, 16pt stock in one of our standard finishes: choice of UV gloss both sides, UV front only, or matte.
✓ FACEBOOK (or other) COVER IMAGE
Responsive design (designed for mobile and desktop versions). Can use a provided photo, or if needed, 1 stock image sub-licensed from us. Includes 2 minor revisions.
Brand Package Add-Ons
Ideas of items that can be added to your custom Brand Package (Design only. Print is quoted separately):
- Facebook, Twitter, Etsy, YouTube or other Social Cover
- Website (includes Wordpress install with professional theme)
- Letterhead
- Envelope
- Signage - Fascia or other
- In-store POP Display
- Vehicle Graphic
- Banner Stand
- Pop-Up Tent
- Outdoor/Indoor Display (flags, tablecloths, etc)
- Brochure/Flyer
- Package Design
- Adobe Express (or Canva) Templates - designs to match your brand, with elements that can be reworked and adjusted for future posts
- Poster
- Sell Sheet
- Sticker Sheet
- Brand Pattern
- Apparel
- Thank you cards
- Website Maintenance
- 3D logo
Items that Brand Packages Do Not Include
Logo files will be provided in vector; however, all other products are priced as END-PRODUCTS. No layered files are provided unless requested prior to signing and approving brand package scope. If necessary, layered files may be considered and negotiated for a price later. Brand packages do not include the following items:
- Layered files
- Fonts (the exception is fonts that come with Adobe Express or Canva templates)
- Stock images (the exception is images that come with Adobe Express or Canva templates)
- Access to software
- Software or editing training
- Printed products or alternative print finishes (unless otherwise quoted in Brand Package)
- Additional graphic design revisions will be billed at our hourly graphic design rate
- Work beyond the approved project scope will be billed at our hourly graphic design rate
- Copywriting (unless requested and agreed upon in advance)
- Trademarking